Leads, buyers, members, and clients aren’t getting a clear, consistent experience.
Systems · Tools · Operations
Your horse business has outgrown holding it all in your head.
I help equine entrepreneurs untangle the messy backend of their businesses. I make sure customers are cared for, systems run smoothly, and growth stops feeling like constant damage control.
Built for the horse industryStrategy plus implementationNo generic VA work
“This is a mess. Figure out how it should work.”That's my favorite kind of problem.
The growth bottleneck nobody sees
The problem usually isn’t your work ethic. It’s the way the work flows.
When the backend is patched together, every sale creates more manual work.. then the owner becomes the system.
Your store, email platform, payments, forms, and fulfillment rely on workarounds.
Processes live in your memory, so delegation creates more work instead of less.
Growth adds chaos. Every launch, new offer, or team member exposes another crack in the foundation.
Three ways to work together
Start with clarity. Build what matters. Keep it running.
No bloated service menu. We choose the level of support that matches where your business is now.
Equine Business Systems Audit
Founding rate: $500
A deep look at what’s broken, inefficient, disconnected, or missing across your business.
- Customer journey review
- Tech stack and automation review
- Onboarding, fulfillment, and support
- Prioritized action plan
- Clear “fix first” recommendations
Systems Cleanup & Build
Typically $1,500–$4,000
You don’t just need another list of recommendations. You need someone who can build the solution.
- Customer-flow cleanup
- Email flows and segmentation
- Membership onboarding/offboarding
- Billing and subscription systems
- SOPs, launches, and integrations
Fractional Equine Operations
Starting at $1,500/month
Senior operational support for a growing equine business that isn’t ready for a full-time COO.
- Systems and project ownership
- Launch coordination
- Customer-experience oversight
- Team organization and SOPs
- Operational problem-solving
Reach Out And Let's Get Started!
Built for the horse world
You shouldn’t have to explain your entire industry before we can fix your business.
Equestrian educatorsCourses, clinics, memberships, and digital programs
Horse-product brandsTack, supplements, apparel, and ecommerce
Clinicians & trainersPrograms, events, client onboarding, and follow-up
Equine service businessesPhotographers, practitioners, and specialized providers
A practical process
From “I know this isn’t working” to a backend you can trust.
Map the reality
We look at how the work actually happens, NOT how it’s supposed to happen.
Find the friction
I identify the gaps costing you time, money, consistency, or customer trust.
Set priorities
You get a clear sequence based on business impact, not shiny-tool syndrome.
Build it right
We can stop at the plan, or I can help implement, document, and manage it.
Meet Heather
Horse-person understanding with Operator-level thinking.
I’ve spent years working inside a seven-figure equine education and ecommerce business. I managed the systems customers never see but absolutely feel.
From Shopify, Klaviyo, HubSpot, memberships, funnels, Stripe, PayPal, and automations to customer support, launches, SOPs, and the million small details between them, I understand both the technology and the people it serves.
My job isn’t to make your business look more complicated. It’s to make it work easier for you, your team, and your customers.
Strategic Equine Tools
Practical planners, trackers, and templates for horse owners and equine businesses.
Three founding spots · $500 each
Let’s find the bottleneck behind the busywork.
Tell me where your business feels messy, manual, or too dependent on you. I’ll use that to see whether the Systems Audit is the right starting point.